BRAND IDENTITY DESIGN

Master the art of Brand Identity Design with this specialist course.

Becoming a brand identity designer can be an exciting and fulfilling career path.

Brand identity designers are responsible for creating visual elements that represent a brand’s personality, values, and overall image. These elements can include logos, typography, colour palettes, imagery, and other design assets.

To become a brand identity designer you will need to develop your design skills.

Building a strong foundation in design principles, including composition, colour theory, typography, and visual hierarchy. Familiarise yourself with the fundamentals of brand identity design.

Learn about different branding strategies, the psychology of colours, and how to create a cohesive visual identity that aligns with a brand’s values and target audience. Analyse existing brands and their identities to gain insights into what makes them successful.

You will also need to build a portfolio.

As a designer, your portfolio is crucial in showcasing your skills and attracting potential clients or employers. Create a diverse range of brand identity projects to demonstrate your abilities. Include case studies that explain your design process, concept development, and the reasoning behind your design choices.

Stay up to date with industry trends.

Design trends are constantly evolving, and it’s essential to stay informed about the latest developments in brand identity design. Follow design blogs, attend design conferences, and explore design platforms to stay inspired and aware of current best practices.

Remember that building a successful career as a brand identity designer takes time and dedication.

Be persistent, and passionate, and always strive for excellence in your work. With experience and a strong portfolio, you’ll increase your chances of landing exciting design projects and establishing yourself as a skilled brand identity designer.

This course has been designed to help graphic designers achieve the very best in coming up with effective, creative brand identity designs. You will be taken through this course step by step, looking at the world around you and how to capture inspiration aimed at developing your own unique approach to coming up with effective solutions for your clients or projects.

This course is fully accredited by ThePGDA (The Professional Graphic Designers Association)

START DATE: Start Anytime of the Year

DURATION: 6-12 Months

COURSE FEE: £700

This course will cover everything needed to fully understand and create effective Brand Identity Design.

You will learn how to start a project and carry it through to final concept design. We will be using Adobe Illustrator, Adobe Photoshop, or Affinity Suite to help produce your designs for both Print and Digital. We will look at the world of brands and how they have changed the way we buy and use things, what the influences are, and how they are seen by the audiences, the public, and potential clients. Everything you need to become a unique brand identity designer is included in this specialist course.

Each of the modules below acts as a step-by-step process helping to fully understand everything in the correct order. This way the stress of learning is reduced greatly and at the same time not missing out on any important attribute to becoming a professional Brand Identity designer and manager
Take a look at the modules below which have all been designed to be completed in one to two months per module. These are flexible and can be scheduled around your work or other commitments.

IS THIS COURSE FOR YOU?
This course is suitable for those already working as a graphic designer, account manager, or marketing.

It could be that you work in a department that includes brand management or identity development and would like to understand more about the process of coming up with good advertising campaigns. If you are not sure and would like further guidance on this course, please click on the ‘Guidance’ button at the bottom of this page and we will help you make your decision. We have had a variety of people enrolling in this course either as an individual or through their employment with their employer financing their course here at our school.

Suitable for:
Graphic Designers
Freelance Graphic Designers
Design Agency Account Managers
Marketing Assistants – Managers
Social Media Assistants – Managers
Illustrators
Employers who wish to increase the skills of their staff in this area
Design Agency staff
Brand Managers etc

BENEFITS

• The full cost of this course is £700 with no extra costs
• 25% off your next course for as long as you are studying with us
• You will be given your own professional one-to-one tutor/design coach
• Learn by doing and build a creative portfolio
• You will receive on successful completion a recognised diploma certificate for this level
• Become part of our creative community
• All study material will be made available to you on our online campus
• Your course can be either flexible or a fixed time
• Customise your studies around your work or other commitments
• Apply for an NUS Totum Professional Student Card for discounts etc
• Full Career Guidance